Homevu™ + Pestend™
Pestend began its partnership with Homevu™ in 2013 after seeing little to no traction with a previous SEO agency. Within just one quarter, Homevu™ implemented a results-driven, multi-website and multi-location SEO strategy that rapidly elevated Pestend’s online visibility across the Greater Toronto Area.
Rather than take a broad approach from the start, Homevu™ zeroed in on the most profitable, high-converting keywords to generate quick wins. Once rankings and conversions began to climb, the strategy was expanded to include additional service lines, such as mice control, ant control, and bed bug treatments, cementing Pestend’s dominance across multiple cities and pest categories.
Review From The Owner
“After spending thousands of dollars with non-competent SEO companies I ended up finding Homevu™. When I had my first meeting with Homevu™ team right at that time my sixth sense told me that this time I am dealing with legit business. I found Homevu™ team is hard working, honest and compassionate. They delivered what they promised and there were no lame excuses. They take care of your business like its their own, and no matter what time of the day or night you call they are always there for you. Homevu™ services have made a great positive impact on our business since we started with them, and our business is growing every day. Many thanks to Homevu™ and its team.”
Luqman Butter
Owner, Pestend
About Pestend
Pestend™ is a top-rated pest control company serving the Greater Toronto Area, known for its eco-friendly treatments and exceptional customer service.
Despite its strong reputation, the company struggled with online visibility until Homevu™ stepped in to transform its digital presence.
Why Pestend Partnered with Homevu™: The Challenge
The pest control sector in Canada is highly saturated, making it difficult for local companies to rank against large national brands and well-established competitors in organic and map results. Pestend needed help overcoming poor local visibility, inconsistent traffic, and underperforming conversions despite offering top-rated pest control services.
They turned to Homevu™ to implement a strategic SEO plan that could boost rankings, attract high-intent local customers, and turn their website into a reliable lead-generation tool across multiple service areas in the Greater Toronto Area.
The Homevu™ Strategy
Local SEO Dominance
We optimized Pestend’s Google Business Profile, built location-specific pages, and strengthened local citations—boosting Map Pack visibility, geo-targeted keyword rankings, and trust signals across the Greater Toronto Area’s competitive pest control market.
Hyper-Targeted Keywords
We focused on high-intent, service-plus-location keywords like “bed bug removal Toronto,” targeting commercial search terms that drive conversions and ensuring Pestend appeared for queries from ready-to-book customers across the GTA.
Informative Content Hub
We developed detailed service pages and educational blog content tailored to local pest issues, establishing Pestend as an authoritative resource and improving organic visibility through location-specific, high-value information users actually search for.
Technical SEO Foundation
We ensured fast loading, mobile-friendly performance, and implemented a clean, crawlable site structure, enhancing user experience, increasing dwell time, and improving the site’s visibility and performance across search engines.
Trust & Authority Building
We gathered positive customer reviews, highlighted certifications, and showcased media mentions, establishing Pestend as a credible, trustworthy leader in pest control and increasing conversion rates through enhanced online reputation.
Strategic Link Acquisition
We built high-quality, locally relevant backlinks through partnerships and shareable content, strengthening domain authority, boosting local SEO signals, and reinforcing Pestend’s position as a top-ranking pest control expert in the region.
Homevu™ + Pestend Results
Leading in AI-Driven Search Rankings
Homevu™ used advanced AI SEO methods to secure Pestend’s visibility on platforms like ChatGPT for searches such as “best pest control in Toronto.”
The strategy focused on creating AI-friendly content, enhancing structured data, and boosting authority signals. This approach allows Pestend to rank well on Google while also standing out in AI-driven search results, giving them a clear advantage in the digital space.
Dominant Local Visibility
Consistently ranks in the top positions of Google Maps and local organic search results for relevant pest control keywords across GTA cities.
Organic Traffic Growth
Achieved a 26% year-over-year increase in organic website traffic.
Brand Authority
Strengthened online presence through positive reviews, informative content, and a professional website, positioning Pestend.ca as a trusted pest control expert in the region.
Conversion Rate Boost
Website conversions grew by 54% year-over-year, reflecting a stronger ability to turn visitors into customers.
Final Thoughts
This case study demonstrates what happens when technical precision, local SEO mastery, and conversion-optimized content come together under one roof. Homevu™ didn’t just help Pestend rank—we helped them dominate.
“Pestend went from being lost in the digital crowd to becoming a visible, trusted, and high-converting brand in their region—and that’s the kind of transformation we live for.”
Want Results Like This For Your Home Service Business?
Let’s Talk!
Get a Free SEO Proposal Today