Crackmasters & Homevu™
Transforming a Family-Owned Waterproofing Contractor into a Top-Performing Online Business
Crackmasters is a family-owned basement waterproofing and foundation repair specialist serving the Greater Toronto Area (including Mississauga, Brampton, Oakville, and beyond). When Homevu™ took over the project, Crackmasters had strong regional operations and rave customer reviews, but a lack of visibility in Google meant potential clients often couldn’t find them online.
Homevu™ rebuilt their website and launched a focused SEO strategy aimed at basement waterproofing keywords. Today, Crackmasters ranks #1 for key search terms in their service area — boosting their ability to attract local homeowners seeking waterproofing and crack repair solutions.
The Challenge: Local Business, Low Digital Visibility
Crackmasters faced several hurdles:
- Limited online presence: Their service reputation and longevity weren’t reflected in search results.
- Competitive local landscape: Other GTA contractors were already dominating search.
- Missed local traffic: Without SEO optimization, many homeowners didn’t see Crackmasters when searching for solutions.
To truly reflect their expertise, Crackmasters needed a modern website and an SEO campaign designed to dominate local search results.
The Solution: A Complete Digital Overhaul to Drive Rankings
Website Design & Development
Homevu™ designed and developed a fully responsive, performance-optimized website for Crackmasters. Key features included:
- Service pages tailored to core offerings like foundation crack repair, sump pump installation, and basement waterproofing
- A clean, mobile-friendly layout to serve homeowners searching on all devices
- Clear calls to action for quotes and consultations
Local SEO Strategy
To help Crackmasters appear where homeowners search most — Google — Homevu™ implemented a targeted local SEO plan:
- Keyword research focused on high-intent terms such as basement waterproofing Mississauga, foundation crack repair Brampton, and sump pump installation Oakville
- On-page SEO for all core pages, including optimized titles, meta descriptions, and structured data
- Google Business Profile enhancements to improve visibility in map listings
- Local citation building to strengthen domain authority
These solutions positioned Crackmasters as a trusted option for homeowners across the GTA.
The Results: From Hidden to Highly Visible
#1 Rankings for Basement Waterproofing Keywords
Crackmasters saw steady gains in organic search performance after partnering with Homevu™. From January 2025 to June 2025, the site’s monthly organic impressions grew from 39,600 to 55,700. This upward trend reflects the impact of Homevu™’s SEO work and technical improvements.
Stronger Local Presence
Enhanced Google Business listings and local SEO efforts improved visibility in map results, making it easier for nearby customers to find and contact Crackmasters.
Improved Lead Generation
With a streamlined website and prominent search rankings, Crackmasters is well-positioned to convert more local searchers into paying customers.
Build Your Local Business Into a Recognizable Name
Whether you’re a home services provider, contractor, or local business, Homevu™ can help you achieve stronger search rankings and real business growth, just like Crackmasters.