ACO Stormbrixx™ and Homevu™
Elevating a Niche B2B Brand with Strategic Digital Marketing
ACO Stormbrixx™ needed a stronger digital presence to match the quality of its stormwater management solutions. Homevu™ delivered a streamlined website, search-optimized content, and a multi-channel ad strategy tailored to engineers and decision-makers. The result was a focused online platform built to attract the right traffic and support long-term visibility.
About ACO Stormbrixx™
ACO Stormbrixx™ is a modular stormwater management system developed by ACO Systems, Ltd., the Canadian division of the ACO Group, a global leader in water management solutions.
With offices in Ontario and British Columbia, ACO Canada supports engineers and contractors across the country with drainage products, design tools, and technical expertise.
Their Stormbrixx™ line is engineered for subsurface stormwater infiltration and retention. Backed by in-house research and development and decades of manufacturing experience, ACO Stormbrixx™ offers scalable, high-strength solutions for commercial and infrastructure applications.
Targeted Visibility for a Niche Engineering Audience
Website Design and Development
Homevu™ designed and developed a custom website tailored to ACO Stormbrixx™’s B2B audience. The build focused on speed, structure, and clarity, allowing engineers, specifiers, and contractors to easily find technical documentation, installation support, and product data. The site was structured to support future growth, including case studies, configurators, and multi-product navigation.
SEO-Optimized Content
All core pages were supported by search-optimized content designed to capture industry-specific queries. Content emphasized clarity, technical relevance, and alignment with how professionals search for subsurface drainage solutions. This included product-level keyword targeting, structured headers, and metadata optimized for both informational and transactional search intent.
Technical and Local SEO Implementation
Homevu™ launched Google Ads campaigns focused on high-intent queries from buyers and sellers looking for assignment services. Campaigns were segmented by location and user type, directing traffic to targeted landing pages. This helped Assignment Pros appear at the top of search results when prospects were actively looking for help.
Paid Search and LinkedIn Ads
To increase visibility among civil engineers, developers, and municipal buyers, Homevu™ launched targeted campaigns on Google and LinkedIn.
Google Ads focused on high-intent search terms related to stormware storage, while LinkedIn Ads targeted decision-makers in the construction and infrastructure sectors. Campaigns were continuously monitored and refined to improve relevance and cost-efficiency.
Climbed to 1st Page in Just 1 Year
Within one year of launch, ACO Stormbrixx™ saw its average Google position improve from 19.1 to 6. This shift placed the site on page one for key industry terms and marked a major step forward in visibility among engineers and infrastructure buyers actively searching for stormwater solutions.
Final Thoughts
ACO Stormbrixx™ now ranks on page one for key industry terms and has a platform built to scale. With a site structured for search, technically sound SEO, and paid ad campaigns aimed at engineers and infrastructure buyers, Homevu™ delivered a system that supports ongoing visibility in a competitive market.
Grow Smarter & Scale Faster With A Wise Strategy
Homevu™ specializes in building multi-website SEO strategies that drive real, measurable growth. Schedule a call with us today!