Top 7 Strategies to Boost Home Service Leads

According to Statistics Canada, 95% of Canadians aged 15 and over used the internet in 2022.¹ This means home service businesses need a strong online presence to compete. Without it, you risk missing valuable leads. Below, we laid out seven strategies designed to help home service providers attract more clients in a practical way.

1. Build a High-Converting Website

Homeowners looking for services often decide who to contact based on their website experience. A slow or hard-to-navigate site turns them away. A mobile-friendly website is vital because mobile devices drive 69% of revenue in Canada’s online home services market.² A good website should:

• Let users call with one tap
• Make it easy to request a quote or book
• Include simple forms with minimal fields

For home services, this makes it easier for busy homeowners to connect with you, leading to stronger lead generation for home services.

2. Master Local SEO for More Home Service Leads

Most people search for services close to home. Local SEO helps your business appear when people search terms like “plumber near me” or “roof repair in [your city].” For home service businesses, this is critical because work is location-based. To improve local SEO:

• Optimize your Google Business Profile with accurate info and photos
• Use city and neighborhood names in your website content
• Get listed on directories like Yelp and YellowPages

Google owns 92% of Canada’s search market.³ Strong local SEO increases your visibility and brings in targeted leads. Many home service lead generation companies also use local SEO as a core part of their strategy.

3. Invest in Paid Advertising

Homeowners often need fast solutions, like emergency repairs. Paid ads put your business at the top of search results when timing matters. Ads help home service businesses show up when people search for help right now. Smart ad tactics include:

• Google Ads focused on service + location keywords
• Facebook and Instagram ads that target homeowners in your area

Many home service lead generation companies use ads because they produce fast results and fill your job pipeline while you build organic traffic. Paid ads are also used by remodeling lead generation services to target homeowners planning larger projects.

4. Use Content Marketing to Build Trust

Homeowners want to hire providers they trust. Content marketing helps show your expertise. For home service businesses, this can include:

• Blog posts explaining common repairs or maintenance
• Case studies showing how you solved customer problems
• Videos that show your team and completed projects

Quality content draws in home services lead generation opportunities by building credibility.

5. Stay Active on Social Media

Home services depend on local reputation. Social media helps you stay visible and connect with your community. It lets you:

• Share project photos and maintenance tips
• Respond to comments and questions
• Highlight customer reviews and testimonials

Instagram and Facebook help you stay top of mind so people think of you first when they need services. This supports lead generation for home services by building relationships that lead to bookings.

6. Leverage Email Marketing for Repeat Business

Many home service jobs can turn into repeat business. Email marketing helps you stay connected and encourage return customers. For example:

• Send reminders about seasonal maintenance
• Share exclusive deals for loyal customers
• Provide helpful tips that build trust

This supports lead generation for home services by increasing referrals and repeat bookings.

7. Track Performance and Refine Your Strategy

Tracking shows what works so you can improve. For home service businesses, this means you can stop wasting time and money on low-value tactics. Use Google Analytics and CRM tools to monitor:

Metric	Why It Matters for Home Services
Website traffic	Measures how many people you reach
Conversion rates	Shows how well you turn visitors into leads
Cost per lead	Helps keep marketing spend efficient
Lead quality	Focuses efforts on valuable jobs

Companies that review and adjust strategies are 62% more likely to see strong sales growth.⁴

Final Thoughts

A clear digital plan helps businesses win more home service leads. These seven strategies can help you get noticed, build trust, and turn interest into bookings. Request a quote from us today to get a custom lead generation plan designed for your home service business.

References

1. Government of Canada, Statistics Canada. Digital Society – Canada at a Glance, 2023. 23 Nov. 2022, www150.statcan.gc.ca/n1/pub/12-581-x/2023001/sec11-eng.htm.
2. Canada Online On-demand Home Services Market Size &Amp; Outlook, 2030. 30 Apr. 2025, www.grandviewresearch.com/horizon/outlook/online-on-demand-home-services-market/canada.
3. Bush, Olivia. “Digital Marketing Statistics in Canada.” Made in CA, 15 Jan. 2025, madeinca.ca/digital-marketing-canada-statistics.
4. “What Is Digital Adoption?” BDC.ca, 9 Oct. 2024, www.bdc.ca/en/articles-tools/technology/invest-technology/what-is-digital-adoption.