Homevu™ + Seattle Cabinets™

Seattle Cabinets had earned a strong reputation as a trusted custom cabinet maker in the Seattle area. However, their weak online presence limited their ability to reach new customers, leaving them virtually invisible in organic search results for key local terms.

To establish their online presence and dominate Seattle’s fiercely competitive custom cabinetry market, Seattle Cabinets partnered with Homevu. This strategic collaboration led to significant improvements in search visibility, website performance, and lead generation.

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About Seattle Cabinets™

Seattle Cabinets™ delivers superior, custom-built cabinetry solutions across Seattle, Kent, and Lynnwood, combining expert design, durable materials, and outstanding service.

Despite their strong reputation and showroom presence, the company struggled with online visibility for high-value search terms until partnering with Homevu™.

Why Seattle Cabinets™ Partnered with Homevu™: The Challenge

The cabinetry market in Seattle is highly competitive, with countless providers competing for visibility in search results and map listings. Despite delivering high-quality, custom-built cabinets, Seattle Cabinets™ struggled with low online visibility, weak keyword rankings, and generic website content that failed to convert visitors.

Homevu™ addressed these issues by implementing a tactical, multi-layered strategy focused on hyperlocal SEO, website content optimization, and conversion improvements.

The Homevu^™ Strategy

Geo-Targeted SEO Designed to Dominate

To improve Seattle Cabinets’ search rankings and drive more qualified traffic, we implemented a hyperlocal SEO strategy, which includes launching targeted city pages for Seattle, Kent, and Lynnwood, optimizing Google Business Profiles, and enhancing on-page relevance with geo-targeted keywords.

Strategic Keyword Targeting

Our approach centered on high-intent keywords that aligned with what homeowners were searching for, including phrases like “custom cabinets Seattle,” “cabinet makers Kent,” and “bathroom cabinets Seattle.” By optimizing for these terms, we positioned Seattle Cabinets in front of motivated buyers actively searching for their services.

Driving Local Conversions Through Optimized Content

Content is king, but weak content can quickly undermine a brand’s authority. We rebuilt Seattle Cabinets’ core pages from the ground up, replacing outdated, low-value pages with fresh, localized content, professional visuals, and messaging designed to build trust with homeowners.

Conversion Rate Optimization (CRO)

Our team implemented strategic improvements to Seattle Cabinets’ website, optimizing load times, mobile performance, and overall site structure to meet modern user expectations. In addition, we incorporated trust-building elements, including project visuals, client testimonials, and a before-and-after showcase.

Digital PR & Strategic Link Acquisition

To build long-term authority for Seattle Cabinets in the home improvement industry, we implemented a strategic digital PR and backlink acquisition plan. By earning trusted, locally relevant links, we boosted their search visibility and domain authority and reinforced their reputation as a trusted leader in the market.

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AI Search Optimization

When homeowners asked ChatGPT for cabinet installers in Seattle, we made sure Seattle Cabinets™ was in the answer. Homevu™ updated their content with AI-friendly keywords, added structured data, and cleaned up technical issues to boost their chances of being featured. This approach unlocked a new stream of qualified leads from AI-powered search queries.