Love Your Centre and Homevu™

A Strategic Collaboration Built for Growth, Dominance, and Long-Term Success

Love Your Centre™ is Canada’s leading brand for specialty cleaning and restoration services, serving thousands of customers through trusted sub-brands like Love Your Rug™, Love Your Leather™, Love Your Shoes™, Love Your Dress™, Love Your Tailor™, and Love Your Purse™.

Since partnering with Homevu™ in 2011, Love Your Centre has expanded its digital presence across multiple specialty markets. Homevu™ developed and executed a comprehensive multi-website SEO and digital strategy, helping each brand dominate local and national search results. Today, Love Your Centre™ is recognized as the largest and most well-known specialty cleaning brand across Canada.

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love your centre owner review with homevu

Review From The Owner

“I just wanted you to know that we are leading the way with rankings or rather the top rankings on ChatGPT in every category, from rugs to gear, including tailor and dresses. A lot of our clients are telling us that they were recommended to us from chat.”

Tony Kantzavelos
Owner, Love Your Centre

The Challenge

When Love Your Centre™ first partnered with Homevu™, several challenges stood in the way of growth:

Limited Digital Presence: Only one brand website (Love Your Rug™) existed, with no online presence yet established for their other specialty services (Leather, Shoes, Dress, Tailor, Purse).
Low Organic Visibility: The original website struggled to rank for competitive keywords. The brand was losing customers to bigger companies with stronger online footprints.
Single-Site Strategy: All services were housed under one website, making it hard to optimize for specific markets or showcase specialized expertise for each service.
Manual Processes: Quote requests, review collection, and customer follow-ups were handled manually, limiting operational efficiency and customer experience.
Inconsistent Branding: Without distinct websites, each specialty service lacked its own branding, hurting credibility and trust with niche audiences.
Lack of Scalability: The existing website structure could not support rapid growth, expansion to new markets, or efficient lead generation across services.

Love Your Centre™ needed more than a website redesign. They needed a full strategic digital transformation built for scale, visibility, and long-term success.

The Solutions Implemented by Homevu™

High-Quality Web Design & Development

To showcase each specialty service with authority, Homevu™ created separate, fully optimized websites for the following brands:

Love Your Rug™
Love Your Leather™
Love Your Shoes™
Love Your Dress™
Love Your Tailor™
Love Your Purse™

Each website was purpose-built for speed, mobile performance, and conversion optimization.

Key features included:

SEO-first architecture allowing future expansion.
Fully responsive designs for mobile, tablet, and desktop.
Custom quote forms tailored to each brand’s service offering.
Integrated online review acquisition systems to boost social proof.

Comprehensive SEO Strategy

Homevu™ laid a strong SEO foundation across all brands, driving top rankings in highly competitive markets.

This strategy positioned Love Your Centre™ brands ahead of larger competitors and secured long-term organic visibility.

Highlights of the SEO work:

Advanced On-Page SEO optimization, including keyword research, metadata, and site structure.
Robust Off-Page SEO campaigns to build domain authority and trust.
Local SEO tactics targeting customers across Toronto, the GTA, and Canada-wide.
Ongoing SEO audits and content improvements to maintain and grow rankings.

Targeted Paid Search Campaigns

To complement SEO efforts, Homevu™ launched paid ad campaigns on Google Ads and Bing Ads.

The goal was to immediately capture leads for highly competitive keywords where organic rankings were still being developed.

PPC efforts included:

Highly targeted keyword campaigns with tight geographic targeting.
Continual optimization to reduce cost-per-conversion over time.
Seamless alignment between paid search and organic search strategies for maximum ROI.

Advanced Multi-Website Analytics

With multiple brands and websites live, data tracking needed to be comprehensive and precise.

Homevu™ implemented an advanced multi-website analytics system that gave Love Your Centre™ complete visibility into their online performance.

Analytics system tracked:

Traffic and conversions across organic search, paid campaigns, remarketing, and email.
Phone call tracking and form submissions by source and keyword.
Multi-brand performance comparisons to inform future strategies.

Conversion Rate Optimization (CRO)

Homevu™ continuously optimized the websites to turn more visitors into leads and customers.

Using a combination of analytics insights and A/B testing, conversion rates across all brands were steadily improved.

Key CRO tactics included:

Testing and refining headlines, CTAs, and imagery based on real user behaviour.
Optimizing quote forms and navigation paths to minimize friction.
Training client teams on best practices for ongoing content and review management.

The Results

Love Your Rug

From July 2023 to July 2024, the LYR website experienced a 64% growth in Sessions year-over-year.
67% growth in New users and 56% growth in Returning users year-over-year. A higher growth rate in new users indicates successful acquisition efforts, while growth in returning users suggests increased engagement and loyalty.
86% growth in Conversions (Key Events) year-over-year (July 2023 to July 2024)
As of 2024, Love Your Rug received 70% of the total website traffic (121,108 new users) through organic search, with an average session duration of 1.8 minutes.

Love Your Leather

The Love Your Leather website experienced a whopping 406% growth in new users and 450% growth in returning users year-over-year (Comparison: March 2023-March 2024 with March 2022 – March 2023)
770% growth in Conversions (Key Events) year-over-year for the same period.
From March 2024 to March 2025, Love Your Leather received 87% of the total website traffic through organic search, with an average session duration of 1 minute.

Love Your Shoes

Love Your Shoes website experienced a massive 4,000% growth in new users and a 2,700% increase in returning users from organic search year-over-year. (Comparison: March 2023-March 2024 with March 2022 – March 2023)
In addition, over 1,500% conversion growth (all key events recorded in GA4) occurred during the same period.
From March 2023 to March 2024, the LYS website received 65% of the total traffic from organic search, with an avg. session duration of 1.7 minutes.

Love Your Dress

The LYD website saw over 415% growth in new users and 430% growth in returning users from organic search year-over-year (Timeline: March 2023-March 2024 with March 2022 – March 2023)
Additionally, over 360% conversion growth (all Key Events) was recorded in the same period.
From March 2023 to March 2024, over 90% of website traffic was acquired through organic search.

Love Your Tailor

As of 2024, Love Your Tailor is receiving 90% of the total website traffic (56,450 new users) through organic search, with an average session duration of 47 seconds
65% growth in Conversions (Key Events) year-over-year
A remarkable 26% jump in sessions was achieved in just two short months

Love Your Purse

As of 2024, Love Your Purse received 81% of the total website traffic (20,968 new users) through organic search, with an average session duration of 1.05 min.
Over the span of two months, sessions showed a healthy 28% improvement.
Conversions (Key Events) experienced a massive 364% increase in just three months, soaring from 131 to 608.