The pest control industry in North America is growing. According to the National Pest Management Association, U.S. companies generated over $12.6 billion in 2024, with another 6% growth projected for 2025.1 In Canada, the number of pest control businesses continues to rise despite ongoing labor and cost challenges. This points to steady demand, but it also means more competition. If you’re running a pest control company, successful pest control lead generation in 2025 requires more than just showing up. It takes a focused, modern strategy.
This guide outlines how to get leads in pest control using data-driven methods that work in both the U.S. and Canadian markets.
Focus on High-Intent SEO
When people spot signs of pests, they usually search online right away. If you aren’t ranking for location-based terms, your competitors will win those leads.
To capture high-intent traffic, make sure your website:
- Has service pages optimized with local keywords like “bed bug removal Toronto”
- Loads quickly and is mobile-friendly
- Has clear calls to action, such as “Book an Inspection” or “Call Now”
- Includes internal links between services, locations, and blog content
- Has schema markup so Google can better understand your content
Local SEO and Google Business Profile optimization are especially important. Keep your profile updated weekly, respond to reviews, and post photos of your team at work.
Create Content That Builds Trust and Traffic
Search engines prioritize helpful, relevant content. So do people. A pest control website that only lists services without answering questions won’t bring in much traffic.
A strong content strategy includes:
- Blog posts explaining how to identify common pests or prevent infestations
- Location-based content that targets specific neighborhoods
- Seasonal guides for things like “spring termite prevention” or “how to keep mice out in winter”
- Case studies, FAQs, and educational pages about your process and eco-friendly methods
Good content helps you rank, but it also reassures people that you know what you’re doing.
Prioritize Review Management
Reviews directly impact both rankings and conversions. 98% of people read reviews before hiring a local service2, and businesses with more than 4 stars capture 94% of clicks in local search.3
Make it a habit to:
- Ask for reviews immediately after a service is completed
- Make the process easy by sending links via text or email
- Respond to all reviews, especially negative ones, with professionalism
- Highlight your reviews across your website and social media
Reputation affects whether people click, call, and ultimately hire you. It’s not optional.
Use Paid Ads Carefully and Track ROAS
Google and Meta ads are getting more expensive. That means throwing money at broad keywords won’t cut it. You need a strategy.
To make paid ads worth the spend:
- Focus on service-plus-location keywords that show intent, such as “cockroach exterminator Mississauga”
- Use geo-targeting to narrow your audience
- Track ROAS (return on ad spend), not just click-through rates
- Build dedicated landing pages that match each ad’s message
Artificial intelligence tools can help test variations and identify what actually converts. But they’re only effective if paired with clean data and proper tracking.
Where the Best Pest Control Leads Come From
Not all lead sources are equal. The most consistent leads usually come from search and referrals, but there are others worth exploring.
| Lead Source | Pros | Considerations |
| Organic search (SEO) | Long-term, high intent | Requires ongoing content and effort |
| Google Local (Maps) | Strong trust and visibility | Needs active review management |
| Google Ads / Meta Ads | Quick results | Expensive if not well-targeted |
| Referral partners | High-trust leads | May require time to build relationships |
| Exclusive pest control leads | Fast access to new customers | Can be costly or competitive |
| Direct mail or print | Higher engagement in some regions | Best when paired with digital follow-up |
The best pest control leads often come from a mix of sources, not just one. Focus on the ones that consistently bring in high-quality leads, not just clicks.
What Pest Control Keywords to Target
Search trends in 2025 are still dominated by location and pest type. The best pest control keywords include:
- pest control [city]
- [city] exterminator
- bed bug removal [city]
- humane wildlife removal
- commercial pest inspection
- wasp nest removal near me
Your keyword list should change with the seasons and reflect local pest patterns. Regular content updates can help you stay relevant year-round.
Traditional Tactics Still Work
Digital gets most of the attention, but traditional marketing continues to drive leads, especially in local markets.
Effective offline methods include:
- Direct mail campaigns before seasonal pest surges (e.g., ants in spring)
- Sponsorships for local events, schools, or sports teams
- Door hangers in neighborhoods with known pest issues
- Partnering with real estate agents or property managers
Companies that combine traditional and digital tactics can see better customer acquisition than those using digital alone.
TL;DR: How to Get Pest Control Leads in 2025
To sum it up, here are some of the best ways to get pest control leads now:
- Optimize for local search with Google Business Profile and SEO
- Build a steady stream of educational content
- Ask for and manage reviews constantly
- Target your paid ads and track return
- Use traditional marketing to boost recall and credibility
- Focus on compliance, eco-friendly methods, and fast response times
If you do all of the above consistently, you’ll be in a strong position to get pest control leads that convert and stay loyal. This is the best way to get pest control leads in 2025.
Case Study: How Pestend Increased Leads and Conversions
Pestend, a leading pest control company in the Greater Toronto Area, had a strong reputation but struggled to attract leads online. They partnered with Homevu in 2013 to improve their local SEO, build content, and increase conversions.
Within one year:
- Pestend saw a 26% increase in organic traffic
- Website conversions jumped by 54%
- Their Google Maps rankings consistently appeared at the top for relevant keywords
- Strategic link building and review generation improved trust and visibility
Rather than target every keyword at once, Homevu focused on high-intent search terms in key neighborhoods, built educational content around local pest issues, and improved technical site performance. This strategy turned Pestend’s website into a lead-generating asset and positioned them as a trusted provider across multiple service areas.
The results show that when pest control lead generation is done right—with clear strategy, strong content, and local SEO—it works.
Final Thoughts
Knowing how to get pest control leads in 2025 means going beyond broad tactics and investing in what works—local SEO, review management, strategic content, and well-targeted ads. These are the channels that consistently deliver high-intent traffic and calls. If you’re serious about growth, your lead generation strategy needs to be local, fast, and trustworthy.
Build a system that brings in quality leads month after month with Homevu. Get a quote from our team and let’s talk about your goals.
References
- U.S. Pest Control Industry Shows Remarkable Resilience With Nearly 8% Growth in 2024. www.npmapestworld.org/your-business/latest-news/us-pest-control-industry-shows-remarkable-resilience-with-nearly-8-growth-in-2024.
- Paget, Sammy. “40 Essential Online Review Statistics for Local Marketers.” BrightLocal, 26 Mar. 2025, www.brightlocal.com/resources/online-reviews-statistics.
Anderson, Myles. “87% of Potential Customers Won’t Consider Businesses With Low Ratings.” Search Engine Land, 27 Aug. 2021, searchengineland.com/87-percent-customers-wont-consider-low-ratings-228607.
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